Business Storytelling

I found an interesting and educational article, which describes how to do storytelling the right way. Storytelling is a means to market, or introduce yourself as a business to potential partners or customers. By telling stories the right way, you involve the listener in a dimension they can relate to. Combined with images and video to deliver your story, it may be a powerful combination.

Storytelling is widely used when crowdfunding a project, but are also widely used, when Apple, Microsoft and other large companies run ad-campains.


I have backed a number of crowdfunding projects. I find it particular interesting to participate in music projects. This way, by backing their projects, I may follow their studio recording sessions, listen to samples and give feedback. For artists composing music, it enables a complete new way of involving the listener (or fans if you like).

Most crowdfunding projects work like this: Bob has an idea for a music project, business plan, product or something of the likes. Bob needs cash to make it happen. Bob makes a prototype, some sample songs and signs up at a crowdfunding site. Bob does a huge amount of social networking to get the word spread. People like me gain interest, and backs his project with cash, in the hopes of getting the perks when his project is finished.

Some might say that crowdfunding is «so 2012» or the hype of last year, but i think it might be the future for small businesses and entrepreneurs with an exiting idea.

If you think this is something for you, i would recommend an article «the basics of crowdfunding», or the shorter and more tabloid version «five tips for running a successful crowdfunding campaign».

There is also a Norwegian version of the last one.