Back in the day, we had “protocols” for what you were about to send over the net. A lot went P2P, a lot went to BBS, a lot went to IRC.
Then came the web, with its own use area. Namely, web pages for distribution of information, «homepages» and the likes.
After the web took off, and we got web-apps, absolutely everything should be accessed from your browser. Web 2.0.

In a way, you could say that we’re heading back to distributed services again.
The number of apps on smartphones have increased exponentially. More and more of the communication is happening in dedicated channels.
More and more of our content is being consumed on pads and phones, and in a less degree on traditional PCs. With the introduction of smart watches, I wonder how we will use our watches in two years.

Unfortunately, we don’t have the same degree of standardisation as before.
It is interesting to follow the progress. I note that we can see an expanded degree of commersialization of services, most of wich is ad-funded.
In many cases, you end up being the product by using ad-funded services, even if that isn’t necessarily always the case.

Relevant: Snapchat embeds news-sources. They also try out mobile payments. Will apps challenge traditional lines of business?

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